Furthermore, a weaker bias resulted from when the individual exhibited a strong discernible preference for a chosen alternative. Results of the experiment further show that status quo bias advantage relatively increases with the number of alternatives given within the choice set. Subjects tended to remain with the status quo when such a position was offered to them.
STATUS QUO SERIES
Questionnaire: Samuelson and Zeckhauser (1988) demonstrated status quo bias using a questionnaire in which subjects faced a series of decision problems, which were alternately framed to be with and without a pre-existing status quo position. Status quo experiments have been conducted over many fields with Kahneman, Thaler, and Knetsch (1991) creating experiments on the endowment effect, loss aversion and status quo bias.
Behaviour in regard to economics, retirement plans, health, and ethical choices show evidence of the status quo bias. A vast amount of experimental and field examples exist. Experimental evidence for the detection of status quo bias is seen through the use of the reversal test. Further non-rational cognitive processes include existence bias, endowment effect, longevity, mere exposure, and regret avoidance. The bias intersects with other non-rational cognitive processes such as loss aversion, in which losses comparative to gains are weighed to a greater extent. Status quo bias should also be distinguished from psychological inertia, which refers to a lack of intervention in the current course of affairs. A large body of evidence, however, shows that status quo bias frequently affects human decision-making.
Status quo bias should be distinguished from a rational preference for the status quo ante, as when the current state of affairs is objectively superior to the available alternatives, or when imperfect information is a significant problem. Corresponding to different alternatives, this current baseline or default option is perceived and evaluated by individuals as a positive. The current baseline (or status quo) is taken as a reference point, and any change from that baseline is perceived as a loss or gain. Status quo bias is an emotional bias a preference for the maintenance of one's current or previous state of affairs, or a preference to not undertake any action to change this current or previous state.
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